[ FAQ 03 ]
What's the difference between public relations and crisis management?
Public relations proactively builds visibility and positive coverage; crisis management protects it when things go wrong. Erica Dumas does both — proactive PR campaigns and high-stakes crisis PR.
Facing a moment like this?
Start a conversation with Erica.
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What does a crisis PR consultant do?How do I hire a crisis communications consultant?Who does Erica Dumas work with?How fast can you respond to a crisis?How should we respond to negative press or a viral post about our company?How much does crisis PR cost?What are the signs your company needs a crisis communications plan?Can I hire Erica Dumas as a spokesperson?
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