[ FAQ 07 ]

How much does crisis PR cost?

It depends on the stakes and the timeline — an urgent rapid-response engagement is scoped differently from an ongoing retainer. What matters more is the cost of getting it wrong: a mishandled story is far more expensive than a well-run response. Share your situation through the contact form for a confidential, same-day scoping conversation.

Facing a moment like this?

Start a conversation with Erica.

Erica Dumas

PUBLIC RELATIONS · CRISIS MANAGEMENT · SPOKESPERSON

Erica Dumas is a Los Angeles–based crisis PR consultant, publicist and spokesperson. She provides crisis management help, reputation management and public relations for executives, athletes, entertainers, attorneys, universities and brands worldwide, spanning proactive media strategy and rapid-response crisis communications. Whether you need to hire a crisis communications consultant, place a Tier-1 story, or prepare a spokesperson for a high-stakes moment, Erica shapes and protects the reputations that matter most. For legal, entertainment, athletes, music artists, CEOs and business leaders alike — serving clients across California, New York and Washington, DC, and worldwide.

© 2026 ERICA DUMAS. ALL RIGHTS RESERVED.

ERICA DUMAS PR · PUBLICIST · CRISIS PR · SPOKESPERSON