[ FAQ 08 ]

What are the signs your company needs a crisis communications plan?

If you're in a regulated or high-profile industry, if one bad headline would move your business, if leadership would freeze in front of a camera, or if there's no agreed chain of command for a bad-news day — you need one. Erica builds crisis communications plans, media training for executives and playbooks that hold up before the moment arrives.

Facing a moment like this?

Start a conversation with Erica.

Erica Dumas

PUBLIC RELATIONS · CRISIS MANAGEMENT · SPOKESPERSON

Erica Dumas is a Los Angeles–based crisis PR consultant, publicist and spokesperson. She provides crisis management help, reputation management and public relations for executives, athletes, entertainers, attorneys, universities and brands worldwide, spanning proactive media strategy and rapid-response crisis communications. Whether you need to hire a crisis communications consultant, place a Tier-1 story, or prepare a spokesperson for a high-stakes moment, Erica shapes and protects the reputations that matter most. For legal, entertainment, athletes, music artists, CEOs and business leaders alike — serving clients across California, New York and Washington, DC, and worldwide.

© 2026 ERICA DUMAS. ALL RIGHTS RESERVED.

ERICA DUMAS PR · PUBLICIST · CRISIS PR · SPOKESPERSON